Grand Launch of Ashok Leyland “CAPTAIN”

 

TOUGH, DEPENDABLE, UNSTOPPABLE……….

 

IME Motors Pvt. Ltd. (Sole & Exclusive Distributor of Ashok Leyland Commercial Vehicles for Nepal), a subsidiary of one of the country’s leading business conglomerate – IME Group, launched the most awaited ” CAPTAIN  ” Range of Trucks in a program at Hotel Hyatt Regency, Boudha, Kathmandu on Monday, 29th January,2018.

The unveiling of the CAPTAIN of the exceptionally successful Ashok Leyland commercial vehicles was a proud moment of launch of new product variant in Nepal by Program Chairperson Mr. Chandra Prasad Dhakal, Executive Chairman, IME Group, & Chief Guest of the program Mr. Anuj Kathuria, President Global Trucks, Ashok Leyland Ltd.

Witnessing the historic moment were namely, Mr. Hem Raj Dhakal, Managing Director, IME Group; Mr. Sandeep Agarwal, Director, IME Motors Pvt. Ltd.; Mr. Suman Pokharel, Director, IME Motors Pvt. Ltd.; Mr. Ishwar K. Karki, Director, IME Motors Pvt. Ltd.; Mr. Kapil Shiwakoti, CEO, IME Motors Pvt. Ltd.; Mr. Suvendu Moitra, Vice President Global trucks, Ashok Leyland Limited; Mr. Tanmay Mitra; Regional Manager East SAARC, Ashok Leyland Limited.

Continuing Ashok Leyland’s legacy of maintenance friendly CVs, The CAPTAIN series’ USP is higher fuel efficiency, increased vehicle uptime and faster turnaround reducing vehicle operating costs. The vehicle has an electric and electronic architecture with self-diagnostic capability. This will address the growing demand for higher efficiency trucks in Nepal. Good ergonomics and driver comfort are among the CAPTAIN’s highlights which include easy-to-reach controls, a mechanically suspended driver seat with multi-level adjustments, tiltable and telescopic steering column, air-conditioning and a music system.

 

CAPTAIN series addresses three key areas – driver comfort, reliability and performance and will compete with the HCVs from competing brands. Launched in 2014 in India, The CAPTAIN series are available in 16-49 tonnes in various types such as tippers, tractors and haulage vehicles. During the unveiling of the new CAPTAIN, Mr. Kapil Shiwakoti, CEO, IME Motors stated, “Ashok Leyland Trucks have always captured a market position as a trust worthy brand. And the new CAPTAIN has continued with this legacy and we are sure that it will live up to the expectation of the customers.”

 

Ashok Leyland, a flagship company of Hinduja Group, is an Indian Automobile manufacturing company based in Chennai, India. Founded in 1948, it is the 2nd largest commercial vehicle manufacturer in India, 4th largest manufacturer of buses in the world and 12th largest manufacturer of trucks globally. Operating nine plants, with manufacturing footprint spread across the globe; including one each at Great Britain and Ras Al Khaimah (UAE); Ashok Leyland also makes spare parts and engines for industrial and marine applications. With passenger transportation options ranging from 10 seaters to 74 seaters, Ashok Leyland is a market leader in the bus segment in India. In the trucks segment, Ashok Leyland primarily concentrates on the 16 to 25-ton range. However, Ashok Leyland has a presence in the entire truck range, from 7.5 to 49 tons. Ashok Leyland Products available in Nepal are:

  • Trucks/Tippers
  • Buses
  • Light Commercial Vehicles
  • & Defense vehicles.

 

IME Motors Pvt. Ltd. is the authorized distributor of Hinduja Group’s commercial vehicle manufacturer Ashok Leyland Limited for Nepal. Having 3S branch setups and dealer networks across Nepal, IME Motors aims to give efficient after sales services to its valued customers. With influx of a new breed of young, highly qualified and energetic managing partners who keep a tab in their respective fields of automobile agency business, IME Motors Pvt. Ltd. is well on course to becoming one of the most prolific automobile agencies in Nepal in foreseeable future.

 

For further details, please contact:

IME Motors Pvt. Ltd

Corporate Office: Panipokhari, Kathmandu.

+977 1 4002573/4002591

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